Showing posts with label interactive. Show all posts
Showing posts with label interactive. Show all posts

Tuesday, April 20, 2010

MATA Young Composers Now! Festival: Ears Are the Way to Hearts and Minds

 MATA Festival
W    hat could be the relationship between a viola solo and the destruction of large portions Iraq’s archaeological heritage during the Gulf War? How could a trombone solo possibly relate to the suffering of Iraq’s children as a consequence of past United States’ led United Nations’ economic sanctions imposed on Iraq? What does music have to do with environmental change and the Gobi Desert?”
  —  Katia Tiutiunnik, The Symbolic Dimension: An Exploration of the Compositional Process, 2010.
I f you are in New York over the next several days and are interested in having your musical horizons stretched, be sure to sample the offerings in this year’s MATA Festival, whose events are being held at Le Poisson Rouge in Greenwich Village.

M ATA’s opening last night featured a 2-hour presentation of an interactive sound work ‘Totem for Gobi-New York’ by composer Matt Wright in LPR’s downstairs black-box Gallery Bar with improvisations by renowned U.K. saxophonist Evan Parker. The experience was a poignant period of speculating on the methods and practices of making, experiencing, and thinking about music… imaginative musical meditation about the future of the natural world, faced with the challenges of human population and global development.

T he user is immersed by ‘Gobi’ in a sonic environment with 8 studio monitor speakers overhead plus two large flat-panel video screens that respond to track-pad controller movements with fluid shifts in volume levels and desert imagery. A rhythm pulses continuously, but the intensities of the individual elements (or tracks) are altered by user movement of the track-pads. The participants are able to create their own sonic arrangement of the parts, altering the musical environment with which other participants then interact. The work is a fluid and immersive environment with us users becoming less conscious of ourselves engineering a mix of sounds and more conscious of a constructed environment, experienced sonically, that we symbolically manipulate.

T here is powerful political irony in having ‘Totem-Gobi’ installed in a bar setting, as opposed to, say, a museum. In the bar, the human participants are interacting with the controls in a playful, cavalier, irreverent way, characteristic of routine ‘cocktail behavior’ and oblivious to what they have just done to the music by touching the track-pad in the way that they did. By contrast, in a museum or other setting with reverent behavioral customs the ‘Totem-Gobi’ participants may tend to interact in a manner that is attentive to cause-and-effect, the moral consequences of their actions. How poetically fitting this is. Humankind: most of us oblivious to our environmental impacts—on the Gobi, and on the Earth as a whole.

1) Generate a population of motifs and sound envelopes;
2) Construct timbre model;
3) Evaluate fitness of population members based on an example sound or set of sounds;
4) Select ‘parent’ motifs and pairs of population members to ‘crossover’ their genotypes;
5) Perform ‘crossover’ using genetic algorithm;
6) Perform mutation of motifs;
7) Evaluate the ‘fitness’ of resulting mutants based on an example sound or set of sounds;
8) Survivors’ and replace the current population with new one;
9) Check if the termination condition is satisfied; if not, go back to step 3, otherwise stop the algorithm.

T he algorithm starts by generating a population of candidate sounds. These are weighted samples such as sine wave, square wave, noises, fractals, etc. The timbre model is constructed using a [Kohonen?] neural network. This is an unsupervised machine learning algorithm that self-organizes into a ‘feature map’. In the construction phase of the timbre model the neural network is trained with the initial population and the example sound. The neural network self-organizes into a feature map of sound spectra under the influence of audience-participants’ interactions with the two computer track-pads—one on either end of the LPR’s darkened Gallery Bar.

I    s there any difference between improvisation and composition? If so, maybe it has to do with notation. If notated scores create a written literature of music, then improvised compositions create an oral literature of music. But most improvisation involves some degree of notation, at least in principle. And most notated music involves some degree of improvisation... Maybe it has to do with speed. Improvisation happens in the moment, while composition can take a very long time. But if improvisation is spontaneous composition, and composition is a kind of deliberated improvisation, then again it’s just a matter of degree...”
  —  John Luther Adams, NewMusicBox, 2001.
T uesday evening’s MATA program at LPR will include works by Christopher McIntyre, Antye Greie, and Bjørn Erik Haugen, Lisa Coons’s ‘Cythère’ (a musical ‘trauma ballet’ ?!), Fabian Svensson’s ‘Singing and Dancing’, Daniel Wohl’s ‘Glitch’, and a world premiere by Nathan Davis, co-commissioned by MATA and Carlsbad Music Festival, performed by Calder String Quartet. Cool.

B y the way, you might like to have a look at the recent book on symbolic and evolutionary music, by Eduardo Miranda (Professor in Computer Music at the University of Plymouth and Edgard Varèse Guest Professor of Computer Music at the Technical University of Berlin) and Al Biles (Professor of Information Technology at the Rochester Institute of Technology) [link below].

 Evan Parker
 Evan Parker: House Full of Floors
P    arker’s inventions stick in the ears like fish hooks.”
  —  Scott Hacker, Cadence, 1994.
 MATA Festival



Tuesday, October 31, 2006

SMS and Viral Chamber Music

SMSing
DSM: Both of us are, I know, season ticket-holders. But each of us travels a lot, so we each also attend a lot of individual concerts. And in our home cities, there are conservatory or other performances that get added on—things that we attend when we can, but we don’t subscribe to. And when we attend chamber music events in our home cities, I know we routinely see many new people who take the initiative to come to a particular event. Is there a contest between Subscriberly Commitment vs Single-Experience Choice?

CMT: Not a ‘contest’ as such—just a continuing evolution of existing audience segments, and the emergence of new ones. I do think about this and ask myself “What makes me choose the single-event things that I go to?” Often, it’s the “unusualness” of the program that attracts me, or my good luck at being able to experience a particular artist or ensemble I haven’t heard before. It’s the “purple cow” effect that marketing theorists have written about in the past few years.

DSM: Chris Anderson’s phrase ‘long-tail’ is about durable under-served niches and hyper-specialized market segments. What we’re talking about is instead about transient niches, things that appeal because they address particular unmet needs I have right now, but that I may not have later on. Or I may still have the needs later on, but I won’t necessarily be able or inclined to act on fulfilling them later on.

CMT: Subscribers are obviously essential to performing arts organizations’ operating budgets. And that’s why those organizations’ staff members work so hard to cater to the needs of that committed, more permanent segment of their constituencies. But a lot has changed over the last 10 years, and arts consumers’ habits have changed as well. People’s schedules are more complicated; their competing commitments are more numerous and less predictable with regard to day of week—these factors are behind the growing single-ticket, long-tailed, on-demand crowd.

DSM: That’s true. But I also think an opportunity's being missed to further expand the season-ticket market—a season ticket is a planned program of activity for yourself. Reserving a part of your busy calendar that would otherwise be pre-empted by myriad other things. It might help chamber music presenters to market their series or season-ticket offerings in somewhat the way that spas and healthclubs market their services. It’s planning ahead, investing in your overall well-being. And, maybe if you did it this way, the “membership” would be structured so that the payments for the season subscription would be in monthly installments like a healthclub. You’d still get significant discount compared to à la carte single-ticket event purchases—but not as big a discount as the normal subscriber who pays for the whole season up-front. A monthly installment plan like this would probably work better for younger people and families with kids, too.

CMT: We’re always interested in how we can better deliver the chamber music experience. I think a lot could be translated from Starbucks’ specialty coffee-experience marketing to chamber music marketing.

DSM: And ‘viral’ marketing. How to get your audiences to do your marketing for you. Word-of-mouth marketing.

CMT: Some chamber music presenters are beginning to use text-messaging SMS, I know. “Thanks to the wonders of cell phone text-messaging technology, we're able to send you event reminders right on your phone. Just enter your full phone number and select your service provider from the drop-down list, and we'll beam a message to your phone at the appropriate time.” This is they way the blurbs read on the websites of the chamber groups that are doing this.

DSM: You have to make sure your cell phone provider offers text messaging (aka "SMS") and that this service is enabled for your account/phone. Most cell phones these days come with it. And most telecomm firms offer it as a free service, but some cell phone providers do charge for incoming messages. Then again, others don't. So if you're not sure, you need to contact your provider. (If they do charge, it's likely inexpensive — like, 2 cents per message in the U.S.)

CMT: Be aware that the reliability and timeliness of these messages depends on the phone company. The chamber music presenters may hold up their end of the deal and send out the reminders on time — but your phone service provider, who forwards the message to the subscriber, might introduce a delay—which could be hours. This totally depends on your service provider. So there’s a chance that some who experience delays could be disappointed. Doesn’t happen too often, but, just the same, there is that opportunity for hitches. If people start relying on an automated service, then the reliability of that service does assume a greater importance. That’s something the chamber music presenters will have to monitor.

DSM: In 2004 the Auckland Theatre Company and Chamber Music New Zealand launched a text messaging project called Txt2U to enhance the loyalty of its existing audience and encourage new attendees - particularly young audiences - through the targeted use of this new technology to encouraging younger audiences to attend chamber music concerts. It’s specifically designed to reaching 18 to 25-year-olds. I think the jury’s still out on how effective that program’s been. Finland has, I think, had a similar youth audience development program.

CMT: Developing younger audiences is a priority, you’re right. Through the online communication, the SMS subscribers receive information that helps them to be aware of world-class chamber music performances that would interest them. And for those whose social circles have a definite affinity for classical ensembles, it provides inspiration for their own music-making and gives them a wider appreciation of the artform. A certain number of technology-avid older audience members reportedly appreciate the SMS messaging option, too.

DSM: Keep in mind too that the interactive/bidirectional capabilities of SMS haven’t yet been exploited for reaching these chamber music market segments. All that’s out there right now is basically the unidirectional ‘reminder’ text messaging. But you could just as well set up the application to accept replies of various types from the recipients, for those who wish to send SMS replies. Or you could V-cast MP3 audio samples and/or 3GP video samples of what a particular chamber program will have in it, straight to the person's cell phone. Much more likely to put concert attendees in seats! Those options could be a very dynamic and informative medium for chamber music market research and audience development. There’s no reason why it has to be the passive, unidirectional thing. That was just the simplest way to begin. All the current mobile video services suffer from limited quality and awkward navigation beyond the first push. But it's a start!
You can convert your MPEG or other video files into a master V-cast sample at 15 frames-per-second in 220x176 pixel format—you can do that much for free by using Ulead.com's free trial of their video software. I use Video Studio 10. Then you run it through a 3GP encoder—such as the one from from IMTOO.com—to convert your video sample to a cellphone-compatible 3GP file, and then move the file onto your website to push to subscribers’ cell phones. So it’s easy—definitely something that chamber music presenters can experiment with, and not decimate their modest budgets.

CMT: Today’s audience segments who are using web-based and SMS and other media are sensitized to the program offerings’ tags that organize the flow of information. Things you can do that can help increase chamber music organizations’ eTailing promotions’ effectiveness:
  • Optimize tags, meta description and meta-keywords
  • Include these keywords in the copy on the page, whether it’s a webpage or an SMS message
  • Create copy on category/subcategory pages and alt tags where applicable
  • Create alternative categories when appropriate
  • Utilize internal linking (for example, provide convenient embedded link-out from cellphone SMS text message to chamber group’s website if the use wishes)
  • Provide hyperlinks from main category to subcategories
  • Examine singular vs. plural word forms to see which one gets searched more
  • Make sure the program names and series names reflect the keywords.
Here are some recent things you might like to see:


And here are some hard-copy things you’ll like:



SMSing