Tuesday, January 3, 2012

That Was Then...This Is Now





More beer adds wherein the purveyors use hunting ladies to try and expand their market:"Honey, we know you like to kill stuff with the boys...so here is the beer to guzzle after you are finished."
What I appreciate is the setting and the tone of the old beer photo advertisments. Then we see what technique they are currently employing vis-a-vis women and beer and sporting pursuits:"OK boys...drink our beer and you may just run into this scantily clad vixen out in the field..." One approach has discretion and class...the other just a bludgeon hammering at the purient interest.

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