Wednesday, April 7, 2010

Maker's Mark Marketing




In addition to my penchant for Rum, I also greatly enjoy a good Bourbon. A stiff dram of fine Bourbon is essential after a long afternoon in a cold duck blind or goose pit. A well made Manhattan is a great cocktail before dining. I also have been known to bang back shots of Bourbon at my favorite local dive bar.
One of my Lehigh buddies sent this link that reports on an interesting marketing program undertaken by the distillers of maker's Mark. Pound for pound Maker's is a wonderful Bourbon Whiskey which is readily available and reasonably priced. As you can guess...I will be on their website about 2 seconds after I finish this post looking to throw in as on of their "Ambassadors."

Hope you can open the link as it is an interesting read. You may have to paste into your browser.That is if you are so inclined. Perhaps Bourbon Dork, a fellow Blogger who has a geat spot discussing America's only original and indigenous spirit, will beat me to it. Cheers.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123148&nid=112949

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